Richard Watson (University of Georgia) 
Capital asymmetry: A new strategic lens
Tuesday, May 13, 12:00, | Download .ics

in person, 
room 4.02
(Pohligstraße 1, 50969 Cologne)

No general wants to fight an enemy on a level battlefield because the outcome will likely be an indeterminant stalemate (e.g., the four years of trench warfare in WW1). Without an asymmetric edge, organisations should also avoid level playing grounds. Otherwise, they will likely find themselves in the trenches of a price war. Using a framework that identifies six types of capital, we tabulate different forms of capital asymmetry an organisation can strive to create to reduce the influence of competitors. Major strategic shifts in the automotive industry from Ford to BYD are used to illustrate the disruptive impact of capital asymmetry. The presentation introduces methods for analysing, designing, and implementing a capital asymmetry strategy